If you build/write/make it, they will come.
It was when I made the decision to attempt to become a full-time writer — knowing full well the absurdity of it given all the business models of writing — there was a sort of act of faith that if I just did it, people who read my books would start to appear. And slowly over time, I’d build people who would go, ‘Oh, that guy’s interesting, I’ll read his next book.’ Just enough to support me.